Common mistake in how we show up online

What is a common mistake people make in their online communications as they transition from employee to independent?

They keep showing up the same way!

As employees, people mainly focus on showcasing their job titles, their academic or other accolades, courses that they took, promotions that they recently obtained, and ‘job well done’ moments. Basically, how great they are.

In a way, it makes sense: Employees want to be visible for the next promotion, climb the ladder, be seen by recruiters to be considered for their next corporate challenge, and look good among their colleagues and industry stakeholders.

When we do make that shift from employee to independent, the main focus in how we communicate goes from ‘look how fantastic I am’ to ‘look how I can solve your specific need’.

New business owners’ focus is to build their reputation as problem solvers for a clearly-defined ideal client, consistently providing value by ‘educating’ them in a relatable, authentic way. Sharing experience and stories are a part of that. it builds trust.

To have a real business (versus an expensive hobby), new business owners need to establish genuine connection with their aligned ideal clients.

So, in the transition from employee to independent, the shift in my communications message goes from ‘MY OWN GREATNESS’ to ‘SERVING YOU’.

This shift in my communications approach has personally helped me to go from corporate executive to thriving business owner.

That is also something I focus on with my clients as they prepare to quit their corporate job and start living on their own terms by setting up their own values-driven business.

How have you approached the way you show up online during your life transitions?

About the author: Jarmila Zářická is a loving mother, wife and friend. She celebrates truth and freedom – notions that represent different things at various stages of life. Jarmila supports people’s endeavour to live according to their own unique personal essence; for it takes courage and consciousness to break free from conventions, expectations, hypocrisy and fear – to go your own way. The rewards of such independence are of course priceless. Jarmila is a generous teacher and mentor to those who are willing and open to learn. She loves to help intentional individuals by sharing her life experience, knowledge and lessons learned. A Czech-Australian world citizen, she has lived and worked on numerous continents. After a 20-year international career in communications and public affairs, Jarmila decided to follow her calling to guide others to live on their own terms and create their business from scratch.

Her personal and business motto: “We choose to live our lives with intention, audacity and in full harmony with our own unique personal essence.”

Check out her self-paced course: “Go from Employee to Independent”