Don’t start a business without having first clarified your values.
When we talk about our values from a business-building perspective, we mean “who we are and what we stand for”.
This is our mission that guides us through the different steps, be they preparatory, launching, communications, marketing, maintaining, upgrading, and so on.
We define our values prior to having clarified our business concept, i.e. before we start working on the type of business we will have.
Since we are the ones who are creating our own business, it makes sense to instil into our new business values that equally apply to our personal life, i.e. to other aspects of our life outside of our business.
This ensures coherence and alignment in everything we do and in everything we represent – in our business and in other parts of our life.
Therefore, our business values and our life values are exactly the same.
There is great power in clarity and simplicity.
As for myself, a short excerpt of my guiding motto is:
‘We choose to live our lives with intention, audacity and in full harmony with our own unique personal essence.’
These values help me to help intentional individuals go from employee to independent.
They help me to guide my students to live purposefully on their own terms by creating their own business.
They are also the foundations to my personal life.
What are your thoughts about getting clear on our values?
About the author: Jarmila Zářická is a loving mother, wife, friend and mentor. She is a Czech-Australian global citizen having lived and worked on numerous continents – with Germany the current stop on her exhilarating life journey. A few years ago, Jarmila decided to leave her 20-year international corporate career in communications and public affairs – to launch her own service- and product-based online business from scratch. Today, Jarmila is passionate about helping others to also live independently by sharing her knowledge, hands-on experience and lessons learned on how to go from employee to launching their own company. Details on her website (emeraldjaaz.com). For inquiries, get in touch with Jarmila via email (firstname.lastname@example.org).